There are two ways to approach in promoting your MCA business.
They have benefits that surpass every roadside assistance service plus $80
referrals. You can make flyers, and make a trip to your local car dealerships
and automotive related stores. These benefits are HUGE considering you can
resell the service to anyone for $80. It is a beautiful service; the benefits
seem endless for $20 a month.
Most people are already sold on the service; giving them the
information about the referral opportunity makes it a almost sure sale. The
“three foot rule” is great. Most everyone in life is determined to make money
(if not you do not want them associated in this type of business), this means
anyone within three feet from you have potential take part in your opportunity.
Keep it simple.
MCA has good enough services that gives your prospects
answers they want to hear. Using the three foot rule stated in our MCA
training is a quick a casual way to recruit. Everyone within
three feet of you can be your next recruit. Tell new Associates to offer the
opportunity to everyone. When you go into a new area ask the waitresses, hotel
clerks, etc. if they know anyone interested in full or part time work, or
anyone who could use an extra $500 to $1,000 a week. Most people know someone
who needs a better job or extra money.
Another very effective recruiting tool is posting an ad on
craigslist and setting up interviews. Also started in the MCA training.
Procedure for recruiting:
- Schedule an ad and set your interviews on Monday.
- Set the appointment with a live phone call.
- Schedule your interviews at a Hampton Inn (or somewhere with a lot of tables in the lobby).In order to run an ad, you must have it approved through the home office. You should contact the newspaper in your area and schedule the dates you would like your ad to run. Those interested will call your number included in the ad and a live person needs to take the calls and set the appointments. Set 2-3 appointments every 1⁄2 hour as only about 50% of the interviews will show. (MCA training)
2. Use the Interview Form and ask questions to gain valuable
information about your prospects.
3. Go through the Flip Chart. (Example Here)
4. During the interview you should answer 3 question for the
applicant:
a) Is the company any good?
b) Is the product any good?
c) Can I make any money doing this?
b) Is the product any good?
c) Can I make any money doing this?
5. a) First we show the “Income Projection Spreadsheet”
where they can earn from $80 to $90 per sale.
b) Then go to the “Income
projections” which is based on weekly sales, to show them the number of sales
they will need to make a week to reach their income goal. c) Next cover the
insurance bonus to show them what they would need to do to qualify for bonuses
from $100 to $600 per month. d) Use the page “Setting Your Business Goals”
(follow- ing) to explain how all of the things above help them reach their income
goals.
6. Toward the end of the interview, review their experience
and note anything that concerns you about the applicant’s information (i.e.
sales experience, job change frequency, general experience, etc.). Don’t hire
anyone you are unwilling to train. Score the applicants on a scale from 1-4,
offer the jobs to “1’s” first, then work your way down to 4. Again, don’t hire
anyone you are personally unwilling to train.
Another great offline technique to generate quality leads
are parties/home meeting. Simply schedule one every week.
You can hold weekly and monthly meetings with your teams.
These are designed to offer training and recognition, as well as keeping
Associates motivated to reach their goals. Most importantly meetings bring your
team together. FOCUS ON THE OPPORTUNITY. TVC offers one of the most powerful
Marketing Plans in America. Go through all the different ways they can earn
commissions. Also, help your new associates set and reach their goals in these
weekly and monthly meetings. (MCA training)
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